PRSA kicks off push to stimulate diversity in PR and business arenas

NEW YORK: The Public Relations Society of America (PRSA) has launched a new effort to encourage diversity in PR and the business world.

NEW YORK: The Public Relations Society of America (PRSA) has launched a new effort to encourage diversity in PR and the business world.

Called Advancing Diversity, it includes a diversity career website, a diversity tool kit, and a network of diversity experts available to speak on the topic.

The PRSA also has signed agreements with the Hispanic PR Wire and Black PR Wire to have them provide news feeds for the PRSA home page.

"The PRSA is committed to advancing diversity within organizations we serve, the society at large, and within the PRSA," said Del Galloway, PRSA's 2004 president and CEO.

The new tool kit includes help for local PRSA chapters to host diversity programming and aid with professional development for members of underrepresented backgrounds, said Rosanna Fiske, chairwoman of the PRSA's national diversity committee. The kit can be downloaded from the website www.diversity.prsa.org or obtained in hard copy from PRSA's New York office.

A new portion of the site will feature "everything we could get our hands on to help professionals become more well-versed on diversity," said Fiske.

Diversity PRos, a new part of PRSA's online jobs site, will allow those seeking PR jobs to detail their experience with and backgrounds in diverse communities. The site is intended to increase the pool of diverse candidates for PR jobs.

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