NEW YORK: Portugal's Trade and Tourism Office has appointed Geoffrey Weill Associates as its North American AOR for an undisclosed amount.
SVP Ann-Rebecca Laschever will lead the three-person team, which includes AVP Eric Goldberg and president Geoffrey Weill in an advisory role.
"The important thing is getting press to Portugal," Weill said. "If people don't see it, they don't get it."
The major media outreach will center on consumer television and print outlets.
In other news, the firm opened a Miami office with NY-based account executive, Sophie Rutimann, serving as its director of the two-staff office.
The new office is due partly to the firm wanting to get business in South Beach and partly to Rutimann wanting to move to be with her family. The firm us currently negotiating with its first unnamed client and will build out the team as necessary.