Denver looks to lure companies, jobs

DENVER: Fresh from its own rebranding, the Metro Denver Economic Development Corp. (EDC) has launched a PR and advertising campaign in a bid to attract businesses and jobs to the region.

DENVER: Fresh from its own rebranding, the Metro Denver Economic Development Corp. (EDC) has launched a PR and advertising campaign in a bid to attract businesses and jobs to the region.

The EDC, which is affiliated with the Denver Metro Chamber of Commerce, chose New York-based economic-development specialist Development Counsellors International (DCI) for national media relations, said Julie Curtin, VP and partner in DCI's Denver office.

Curtin noted that the PR work would emphasize Denver's new transportation initiatives, as well as its record-breaking investment in medical research.

"This first initiative will be a focus on the life sciences," Curtin said. She also noted that Denver is a "hot bed" for aerospace, energy, and software.

The EDC, which until last October was the Metro Denver Network, had not had a PR agency since the renaming.

"People know Denver for its great quality of life, but it hasn't been known for its business climate," said Janet Fritz, the EDC's director of marketing and technology.

The new marketing campaign will complete branding and messaging for the EDC, as well as drive traffic to its new website, Fritz said.

The project has an initial yearly budget of $750,000. The EDC is trying to raise $12.5 million for the five-year campaign.

The PURE agency is handling advertising.

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