NewsMarket working with Google, World Bank

NEW YORK: The NewsMarket, a provider of broadcast news distribution services, is working with Google to promote its blogger software.

NEW YORK: The NewsMarket, a provider of broadcast news distribution services, is working with Google to promote its blogger software.

The public search engine company recently came out of its quiet period and has begun promoting its products. The NewsMarket now archives all of Google's b-roll and Google.com's "about us" section has a direct link to The NewsMarket. Its first b-roll relates to its blog software, blogger.

The NewsMarket has satisfied requests from the CNBC, BBC, Finnish television, and a number of networks and affiliates.

"It's a well-know brand and a company that you haven't seen a lot on television," said Shoba Purushothaman, president, CEO, and co-founder. "There's been quite a bit of demand to access the video content and the b-roll."

Purushothaman said the NewsMarket and Google were introduced a few months ago, but waited until Google had filed before working together.

"They had done a little bit of video PR previously, but were interested in expanding their broadcast PR," Purushothaman said.

Other new customers include and The World Bank and biotech company, Chiron. The NewsMarket did not disclose the amount of the contracts, but said that its contracts were typically annually with a monthly fee to handle global distribution.

The NewsMarket approached World Bank president James Wolfensohn after hearing him speak about how the organization's message needed to get out to a larger audience, according to Purushothaman.

"They're on a tight-budget and have a lot of field offices, so this is a great opportunity to give their field offices access [to video content]," Purushothaman said.

The NewsMarket has been handling World Bank's b-roll for its annual meeting in Washington, which ends began on Monday and ends on Sunday October 3.

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