MIT hires Plesser to expand reader base for 'Review'

CAMBRIDGE, MA: One of the oldest tech publications in the US, MIT's Technology Review, has a new editor-in-chief, new content, and a new look. And the publication has tapped Plesser Associates to introduce it to a new audience.

CAMBRIDGE, MA: One of the oldest tech publications in the US, MIT's Technology Review, has a new editor-in-chief, new content, and a new look. And the publication has tapped Plesser Associates to introduce it to a new audience.

Firm president Andy Plesser said the magazine, while known in government and academic circles, is not known by the broader audience it deserves.

The title's new editor-in-chief is Jason Pontin, former editor of Red Herring and the Acumen Journal of Sciences. He's brought in Roger Black, who has overseen the redesign of such magazines as Esquire, Fast Company, and Foreign Affairs.

As for the new content, Pontin said he is going to focus more on in-depth journalism and a mix of case studies, reviews, essays, and other elements.

Most important, he added, he wants to attract more journalists to write for the magazine.

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