REDWOOD CITY, CA: Cell phone software company Openwave Systems has selected Hill & Knowlton as its new US PR agency. The company's products include web browsers and messaging software for cell phones.
H&K had the most creative and strategic thinking, as well as insight into where Openwave was in its market, and where it needed to go, said Michele Landry, Openwave's director of PR. Openwave had worked with Blanc & Otus, which is owned by H&K, for nearly three years.
"We felt like we needed more strategic thinking, and more of a focus on thought leadership," said Landry. "When talking about trends in mobile data, we want to be seen as the authority."
With cell phones now more a way of life than a luxury, the $270 million company is poised to take advantage of a booming market as consumers increasingly use their phones for more than just making phone calls, said Joe Paluska, SVP and director of H&K's US tech practice.
"They work with both handset manufacturers and service providers," he added. "So they have a real opportunity to create unique experiences for users."