NEWS BRIEFS

WASHINGTON: Kissinger Associates, the strategic consulting company headed by former Secretary of State Henry Kissinger, has formed a strategic alliance with APCO Worldwide. The two will offer seamless services to clients seeking to expand their markets and protect their business interests in a global marketplace.

WASHINGTON: Kissinger Associates, the strategic consulting company headed by former Secretary of State Henry Kissinger, has formed a strategic alliance with APCO Worldwide. The two will offer seamless services to clients seeking to expand their markets and protect their business interests in a global marketplace.

NEW YORK: PR veteran Lucy Siegel has created a new PR and marketing communications firm, Bridge Worldwide, to provide a range of corporate and marketing services. Siegel served as EVP at Publicis Dialog for the past seven years.

STAMFORD, CT: Gartner, a tech research and analyst firm, has selected Text 100's New York office to provide communications strategy and services in North America, EMEA, and Asia-Pacific. Gartner previously worked with Euro RSCG Magnet in North America.

LOS ANGELES: Fleishman-Hillard has hired Hayley Sumner as SVP in charge of the office's consumer brand and entertainment communications practice. Prior to Fleishman, Sumner was the principal at The Hayley Sumner Company and co-founded Dan Klores and Associates in 1992.

LOS ANGELES: PR veteran Steve Honig has opened his own agency, The Honig Company. Prior to that, he held executive positions at Golin Harris and GCI Group.

CHINA: The Hoffman Agency has named Kathleen DesRosiers its new China GM. She will oversee growth of the firm in the region, as well as lead the teams in Beijing and Shanghai. The agency has also hired Zhong Li to head up the new European China practice. Based in the Munich office, Li will work with clients based in Europe who want to engage audiences in China.

REDWOOD CITY, CA: Cell-phone software firm Openwave Systems has selected Hill & Knowlton as its new US PR agency. The company's products include web browsers and messaging software for cell phones.

SAN JOSE, CA: The Santa Clara Valley Transportation Authority (VTA) postponed for a second time awarding a $7.7 million PR contract to Burson-Marsteller. The VTA first postponed awarding the contract at its September 2 meeting so the board could receive information about the contract that would dispel concerns raised by the San Jose Mercury News. But the board postponed awarding the contract again at its October 7 meeting, asking VTA staff to come back to an unspecified future meeting with additional options to educate the public.

LINTHICUM, MD: Ciena has promoted VP of IR Suzanne DuLong to the new position of chief communications officer. DuLong, who will report to president and CEO Gary Smith, will oversee all external and internal communications, including IR, media and analyst communications, employee communications, and government relations. Ciena develops networking technology.

SAN FRANCISCO: Susan Hughes has joined Edelman as an SVP, overseeing a new practice dedicated to food-service and food-manufacturing clients. Hughes, who previously ran her own firm called Strategic Food Marketing, will work with clients including the Almond Board of California. She will report to EVP and GM Nicole Russell Didda.

HONG KONG: Lewis PR has opened a Hong Kong office, its third in Asia-Pacific. Diana Pong, who will oversee the office as associate director, joins Lewis from Ruder Finn. The new office will help with a $350,000 global campaign for 3G testing company UbiNetics.

WALTHAM, MA: Wireless software firm Pyxis has selected Topaz Partners to develop a PR program to raise visibility and awareness of its products. Pyxis' software is geared toward the financial services market.

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