The healthcare PR players of today

As the healthcare marketplace has changed over the past few years, so too has healthcare PR.

As the healthcare marketplace has changed over the past few years, so too has healthcare PR.

In recent years, the healthcare market has expanded, with more products - particularly medical devices - being introduced to the public. But even companies that are not launching their next blockbuster are turning to PR to navigate through a host of regulatory issues from the Medicare Modernization Act to clinical-trial disclosure. PR agencies are also reporting more global account wins and a greater pressure to demonstrate ROI. PRWeek talked to practice leaders at 22 agencies about how they are responding to the changing healthcare environment.

For the story, click here.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.