NEW YORK: Cano Petroleum, an independent American oil and gas producer, has tabbed HWH PR/New Media as its AOR for a reported high-six-figure deal, according to a knowledgeable source.
The company did not issue an RFP; rather, the firm got the account from its ongoing relationship with Toronto-based IR firm Primoris Group, which represents Cano, according to HWH president Lois Whitman.
Account supervisor Wendi Tush, who Whitman said has a background in energy, will lead the account and report to Whitman. Tush will be supported by a group of account executives from the firm's offices Miami and Redwood City, Calif.
HWH's immediate goal is to pursue an aggressive national campaign that highlights Cano's business objective: acquiring mature properties with millions of barrels of proven crude remaining in the ground.
The campaign draws attention to ways in which enhanced oil recovery programs, such as those being implemented by Cano, are helping to fuel America's future.
"The big campaign is [targeting] the fact that a lot of Americans are unaware that there's a lot of oil and gas in our land," Whitman said. "We're not just going after energy writers, because the price of oil and gas affects everyone."
HWH will provide the media with access to Cano's experts on oil pricing, domestic oil and gas production, industry trends, enhanced oil recovery, and secondary and tertiary recovery methods.
Whitman said Cano was currently a small company compared to its competitors, so the agency planned on using an entrepreneurial spirit.
Cano also produces Pipeline magazine, which Whitman said was important to communications process.
HWH is still in the middle of due diligence and will be developing additional major campaigns as the two entities see fit.
"HWH is a firm that knows the media very well," said Christine Payne, media relations director at Primoris Group. "Companies have always been happy with the results that HWH has delivered."