Jim Beam hires new director of PR

DEERFIELD, IL: Jim Beam Brands Worldwide has appointed Sarah Devaney as director or public relations, effective today.

DEERFIELD, IL: Jim Beam Brands Worldwide has appointed Sarah Devaney as director or public relations, effective today.

Devaney will oversee corporate communications as well as domestic and international PR for the spirits portfolio. Devaney will report to Beth Bronner, SVP of marketing. Devaney replaces Stephanie Moritz, who now works for Hershey's.

Before joining Jim Beam, she was SVP and Chicago group head at Edelman. Devaney's clients at Edelman including Virgin Atlantic Airways, the US Department of Commerce, Wyndham International, and the Illinois Department of Commerce and Economic Opportunity. Edelman is currently searching for her replacement.

Jim Beam Brands Worldwide, Inc. manufactures and markets more than 80 distilled spirits and wines, including Jim Beam bourbon, DeKuyper cordials, Knob Creek bourbon, Vox vodka and El Tesoro tequila.

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