Reaching for a common goal

Matching the right corporation with the right cause to create the right program takes a delicate combination of factors.

Matching the right corporation with the right cause to create the right program takes a delicate combination of factors.

Corporate funding remains a major lifeline for nonprofit organizations. Revenues generated through cause-related partnerships often account for 20% or more of a charity's budget - a major source of support for organizations' programs, events, and administrative functions.

While garnering dollars is never easy, nonprofit executives say fundraising has been especially difficult in recent years with many companies scaling back on joint initiatives in response to the sluggish economy.

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