MWW to promote Scottish business capabilities in US

LOS ANGELES: As part of a global communications program that includes PR firms around the globe, Scottish Enterprise (SE), the economic development agency for Scotland, has awarded MWW Group a contract to promote the country's business capabilities in the US.

LOS ANGELES: As part of a global communications program that includes PR firms around the globe, Scottish Enterprise (SE), the economic development agency for Scotland, has awarded MWW Group a contract to promote the country's business capabilities in the US.

SE awarded three contracts in total, each for a three-year term. The contracts have a total value of about $1.3 million annually. The MWW contract is worth about $490,000 annually, said Mike Rymaruk, a senior marketing executive with SE.

Along with the US contract, London-based Trimedia was awarded the EMEA business, and incumbent Ogilvy PR retained the task in Asia-Pacific. Weber Shandwick, which formerly handled both the US and EMEA business, confirmed that it did repitch the US portion.

The accounts were won after an RFQ was issued, with more than 100 firms responding. A short list of six firms was created for each contract.

Judy Torrance, head of international marketing for SE, told Scottish press that "the international business agenda for Scotland is not simply about selling foreign direct investment.

"We [hope] to facilitate partnership investments, increasing trade growth and supporting licensing deals. The communications activity focuses on building awareness of these drivers, as well as undertaking targeted programs in Scotland's prioritized industries, such as life sciences, micro- and opto-electronics, financial services, energy, and creative industries."

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