Internet tech title set to resuscitate print publication

MOUNTAIN VIEW, CA: Red Herring, the technology magazine that was forced into a web-only existence after the dot-com crash and its subsequent bankruptcy, will relaunch a print edition next month.

MOUNTAIN VIEW, CA: Red Herring, the technology magazine that was forced into a web-only existence after the dot-com crash and its subsequent bankruptcy, will relaunch a print edition next month.

Beginning November 8, the publication will come out on a biweekly basis until the end of the year. Next year, the magazine will go weekly. Text 100 is the AOR for the magazine.

Joel Dreyfuss, a tech journalist with more than 20 years in the industry, will serve as editor-in- chief of Red Herring. He previously worked at Bloomberg Markets, Information Week, and Fortune. The new print version will be different in emphasis, not subject matter, he said.

"Back in the heyday, venture capital was the be all and end all of technology; it was the driving force," he said. "Now there are other factors: There are sales, mergers, and alliances."

The magazine also will move beyond the scope of Silicon Valley with a more global focus. "We're looking for cutting-edge companies with unique technologies," he said. "We're looking for innovation."

Dreyfuss said the goal for the magazine's circulation is 45,000 by the end of the first year and up to 100,000 by the end of the second year.

Red Herring was initially launched in 1993 and was a major source of information during the technology boom of the late '90s. When the magazine declared bankruptcy in April 2003, the assets were sold in two parts: The mailing list went to Time Warner, and the name and rights to publish were bought by Alex Vieux, current publisher. The sale agreement prevented Red Herring from being published in print for 18 months.

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