MEDIA WATCH: Flu vaccine shortage gets broad coverage

With the flu season just around the corner, news of a flu-vaccine shortage in the US (due to the closing of a British manufacturing plant) has received significant broadcast media coverage.

With the flu season just around the corner, news of a flu-vaccine shortage in the US (due to the closing of a British manufacturing plant) has received significant broadcast media coverage.

This controversial issue continues to be reported in virtually every market on a variety of stations. Newscasters have reported on it not only as a healthcare issue, but it has also been tied into political and workplace stories.

Most frequent messages

1. Closing of Chiron manufacturing plant cuts vaccine supply in half, thus causing shortage

2. Flu vaccine shortage has become an issue in the presidential campaign

3. Shortage will affect senior citizens and newborns most

4. Alternatives range from nasal-mist treatments to getting vaccinated in Canada

5. Shortage could cost US businesses $20 billion due to lost productivity

Based on analysis from more that 90,000 radio and TV broadcast news programs from the top 115 US markets from September 21 through October 20

Evaluation and analysis by VMS

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