Ketchum appoints new leadership for corporate practice

NEW YORK: Ketchum has promoted three senior executives to head its global corporate practice. Rob Flaherty, the senior partner, global practices who has been running the corporate practice since former director Chris Atkins left for Ogilvy in April, has been named managing director of the practice.

NEW YORK: Ketchum has promoted three senior executives to head its global corporate practice. Rob Flaherty, the senior partner, global practices who has been running the corporate practice since former director Chris Atkins left for Ogilvy in April, has been named managing director of the practice.

John Weckenmann, corporate director in New York, has been named North American director, and Paul Baverstock, managing director of the UK practice, has been named European director.

"We have struck upon, I think, an excellent structure," said Flaherty, "that allows us to have two leaders focused on geographies where we have a ... critical mass of business."

Flaherty said that many companies are finally easing away from the defensive posture that marked much of the post-Enron period. "Things are beginning to shift to a combination of defense and offense," he said, adding that clients now seek to tap "a broader group of stakeholders and influencers than they had traditionally been reaching out to."

There are 230 people in Ketchum's corporate practice.

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