Ogilvy to focus on telecom in China, US as Weida's AOR

NEW YORK: Ogilvy PR has been named AOR for Weida Communications, a US-managed company that provides telecom services in China. The agency will handle both PR and IR.

NEW YORK: Ogilvy PR has been named AOR for Weida Communications, a US-managed company that provides telecom services in China. The agency will handle both PR and IR.

Weida had been working with Fleishman-Hillard since January in anticipation of going public in America, which the company did in June. But Weida dropped Fleishman last month because, "We didn't feel like we were on the same page," said Ron Ison, Weida's VP of IR.

PR efforts will focus equally on the Chinese and US telecom markets, Ison said. IR will deal with the company's primarily American investors. Weida is a former subsidiary of the Chinese government-owned Suntek Technology, which was acquired and taken public by American management. The company currently trades on the over-the-counter bulletin board, but expects to be listed on NASDAQ in a matter of weeks.

Ogilvy, which already has begun work on the contract, referred questions to the client.

Ison said that although the company has not yet generated revenue, he expects that its solid business plan and management expertise will help it grow within China.

"Management in the US ... is a little bit more aware of what needs to be done to get a company like Weida up on its feet," he said.

Weida based its decision on reputation and did not issue a formal RFP, Ison said.

"We knew Ogilvy was one of the highly regarded PR firms in the world," he said.

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