NEWS BRIEFS

NAPERVILLE, IL: Tellabs, a maker of telecommunications equipment, has picked Calysto Communications for ongoing PR support, starting with the firm's anticipated $1.5 billion acquisition of Advanced Fibre Communications. Calysto will help the company communicate how it will offer a broader range of products and services, as well as develop messaging to enhance its brand after the acquisition.

NAPERVILLE, IL: Tellabs, a maker of telecommunications equipment, has picked Calysto Communications for ongoing PR support, starting with the firm's anticipated $1.5 billion acquisition of Advanced Fibre Communications. Calysto will help the company communicate how it will offer a broader range of products and services, as well as develop messaging to enhance its brand after the acquisition.

COLORADO SPRINGS, CO: USA Hockey has hired Dave Fischer as director of media and PR. Fischer replaces Chuck Menke, who left the organization in September to join the NHL's St. Louis Blues as director of communications. Fischer will report directly to Mike Bertsch, USA Hockey's senior director of corporate affairs and fundraising.

WASHINGTON, DC: Nutraceutics, a provider of nutritional products headquartered in St. Louis, has selected The Aker Partners for a comprehensive consumer marketing program.

ATLANTA: Jackson Spalding, an image creation, cultivation, and communication firm, has been hired by the Chick-fil-A Peach Bowl, the annual college football game, and Carter, the Southeast's largest privately held commercial real estate services firm.

DENVER: Linhart McClain Finlon, a PR and strategic communications firm in the Rocky Mountain region, has added four new clients: New West Physicians, a primary care group practice and medical management company; the law firm of Shughart Thomson & Kilroy; the Colorado Association of Nonprofit Organizations; and The Wyoming Department of Transportation.

CHICAGO: Steven McGuire has joined Golin Harris as director of science and medical communications in the healthcare practice, serving as a senior strategist and analyst on clinical and regulatory issues. Before joining Golin, McGuire was an independent writer and consultant.

MIAMI: PR and special events firm TARA has announced 10 new clients, including Marciano, a new luxury line of women's clothing and accessories from Guess, Cond? Nast, for the Miami Cond? Nast Tastemakers event, Pangaea Lounge, and Gryphon Nightclub.

BOSTON: Walla!Mail and NetTest have both selected MS&L for PR services surrounding recent product launches. Walla!Mail chose MS&L to launch its new one-gigabyte e-mail service; NetTest is launching ZettaSolve, a new division that allows customers to outsource network services.

PORTLAND, OR: McClenahan Bruer has added three clients to its roster: Java browser and web access company ICEsoft Technologies, semiconductor company SMSC, and data center management software developer UXComm.

SAN FRANCISCO: Peppercom has added two clients to its Bay Area office: property and casualty insurance company Fireman's Fund Insurance, for which Peppercom will handle PR for its personal, marine, and commercial insurance businesses; and Fremont Investment Advisors, for which the agency will provide media relations for the firm and its mutual funds.

SCOTTSDALE, AZ: OneNeck IT Services, which provides IT enterprise resource planning outsourcing services, has selected Brodeur Worldwide to manage its communications efforts. Brodeur will develop marketing communications programs, including salesforce communications and customer reference programs. The agency's Phoenix office will lead the account, with help from offices in San Francisco and Boston.

LAS VEGAS: The Firm Public Relations and Marketing has been retained by Marquis & Aurbach to handle the law firm's PR efforts. The firm provides a broad range of services with an emphasis on real estate, business transactions, and construction law.

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