GRACE goes after factory farms with cartoon, chefs

NEW YORK: The Global Resource Action Center for the Environment (GRACE) has launched a new consumer education campaign aimed at promoting sustainable agriculture methods and family farms.

NEW YORK: The Global Resource Action Center for the Environment (GRACE) has launched a new consumer education campaign aimed at promoting sustainable agriculture methods and family farms.

"We're educating consumers about the food supply, specifically about meat and how it's raised," explained Diane Hatz, director of marketing and special projects at GRACE.

GRACE has sent out press releases on its new Sustainable Table effort to 8,000 media outlets nationally. It's also created a website, www.SustainableTable. org, to tell consumers what sustainable agriculture is and how to find foods produced using organic and other sustainable methods.

GRACE will continue the campaign this month by promoting the first anniversary of its Meatrix flash cartoon, which decries the way factory farms produce the country's meat supply. A new Meatrix film is planned for next month.

More than 6 million have viewed the first Meatrix cartoon since its creation last November.

The campaign also will pitch chefs who use organic products in their recipes to morning TV talk shows.

In January, GRACE will launch a teachers' curriculum contest that will encourage teachers to come up with lesson plans about sustainable agriculture. Winning plans will be downloadable without charge for teachers interested in using them in their classes.

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