WASHINGTON: Iraqex, a newly formed conglomerate focusing exclusively on work in Iraq, has won a $6 million contract to help the US presence in that country deliver its message and counter insurgent accusations.
An RFP released in August (PRWeek, September 27) outlined a program that would clarify US goals in the country while debunking claims made by hostile forces. Also proposed was the recruitment of Iraqis to serve as spokespeople for the US presence, known as Multinational Corps-Iraq, or MNC-I.
Iraqex has a policy of not speaking to the press regarding its work, but has hired 5W PR as its mouthpiece. Ronn Torossian, CEO of 5W, said the company won the contract after a "very difficult bidding process."
"For various different security reasons, we can't disclose information except to say we are very qualified to work on the ground in Iraq," he said. "We have more experience working in Iraq than any other firm or organization anywhere in the world."