System links PR pros to editorial updates

ALEXANDRIA, VA: PRSourceCode has launched the Edit Forum Network, a system designed to foster communication between PR firms and IT magazines.

ALEXANDRIA, VA: PRSourceCode has launched the Edit Forum Network, a system designed to foster communication between PR firms and IT magazines.

"We're trying to elevate the relationship between PR folks and the IT journalism community," explained Natalie Hall, marketing/PR manager for PRSourceCode.

Currently, six publications are members of the network. PR professionals visiting the publications' websites will be directed to PRSourceCode's site, where they can obtain in-depth information about editorial content.

Stephanie Stahl, editor-in-chief of InformationWeek, a participating publication, said that because editorial calendars are often changing, the Edit Forum Network allows PR professionals to keep up with those changes and modify their pitches accordingly.

"Anything that we can do to better educate the PR community on what we're working on will just save a lot of time," added Stahl.

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