WALTHAM, MA: W2 Group, Larry Weber's new marketing venture, has acquired One to One Interactive, an internet marketing services firm.
NEW ORLEANS: Zehnder Communications has hired Karen Hales as director of PR. Previously, Hales spent nearly six years with Delaware North Companies, most recently as the director of media and PR for subsidiary Delta Queen Steamboat.
FLORHAM PARK, NJ: Keating & Co. has added Princeton eCom to its client roster. Princeton eCom is an electronic bill-payment company providing Integrated Payment Solutions for financial institutions and businesses.
NEW YORK: MGP & Associates PR has been named AOR for Citizen Culture, a new monthly magazine designed for the "young intellectual," ages 20 to 40. The launch event, which will also include a fashion show, will be held on December 3 at Avalon in New York City.
WASHINGTON: DBC Public Relations Experts has hired Stacey Finkel as director of its education technology practice, a newly created role. Finkel comes to DBC from Widmeyer Communications.
BOSTON: PerkettPR has picked up two new clients: CyberU, a provider of on-demand applications for human capital management; and Brainshark, a provider of on-demand rich-media communications solutions.
EXTON, PA: Northlight Advertising is launching a PR practice and has named Christine Westermann to oversee it.
NORWALK, CT: Tom Connors has joined eNR Services as director of editorial services, a newly created position. He was previously a business editor for The Hour, a daily newspaper.
FARMINGTON HILLS, MI: Marx Layne & Co. has been named PR firm of record for Gateway Travel, a full-service agency specializing in leisure and business travel.
BOSTON: Morrissey & Co. has been selected by Sappi Fine Paper North America, a manufacturer of coated fine paper, to provide reputation management and strategic communications services.
SANTA CLARA, CA: McGrath/Power has added several new clients, including Internet Security Systems, which develops IT security products, technology, and research; and network storage company Panasas. Other new clients include Avinti and Validian.