Jaffe targeting media for religion-based phone firm

WESTFIELD, NJ: Jaffe Communications has embarked on a media outreach campaign to pro- mote a new feature in the competitive long-distance phone service world: religion.

WESTFIELD, NJ: Jaffe Communications has embarked on a media outreach campaign to pro- mote a new feature in the competitive long-distance phone service world: religion.

Jaffe is in the midst of a 50-state media blitz to place stories about OneChristianVoice (OCV), a "faith-based telephone company," that touts itself as a Christian alternative to giants like MCI and AT&T. OCV's selling points include competitive pricing and a commitment to donate 17 cents of every dollar in revenue to a variety of charitable causes.

Jonathan Jaffe, president, said his firm was chosen partly because it is based in New Jersey, one of OCV's stronger markets.

The firm targets a new state each day, sending pitch letters to telecom reporters that cover key customer bases. Jaffe said that the "frantic pace" of the effort is paying off, with stories beginning to appear in local papers.

Jay Jessup, CEO of OCV, said he was inspired to start the company after cashing out of a tech shop several years ago and observing what he called the sorry moral state of the telecom industry. "It was an absolute cesspool," he said, "[with] CEOs getting hauled off in chains."

The company currently supports the Christian Coalition and the National Church Foodbank, among others.

OCV has made about $5 million this year, and is already being approached by DSL and cable companies about partnerships, Jessup said.

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