Group focuses on premature births in lightings, rally

WHITE PLAINS, NY: Twenty-four landmarks - from Niagara Falls to Philadelphia's Benjamin Franklin Bridge - were lit in pink and blue Tuesday in a "moment of hope" for premature infants.

WHITE PLAINS, NY: Twenty-four landmarks - from Niagara Falls to Philadelphia's Benjamin Franklin Bridge - were lit in pink and blue Tuesday in a "moment of hope" for premature infants.

It was all part of the March of Dimes Prematurity Awareness Day, which aims to increase both awareness of the problem and federal funds to combat it.

The advocacy group is handling media relations in-house, but is also working alongside the agencies of its corporate sponsors, said Beth Rowan, director of media relations.

In addition to the lightings, parents rallied Tuesday for increased research funding on Freedom Plaza in Washington.

They were joined by celebrity bloggers Laurie Hibberd from CBS The Early Show; her husband, Michael Gelman, executive producer of Live with Regis and Kelly; and Holly Marie Combs, star of the WB's Charmed.

A website, www.clicktosavebabies.org, serves as the educational arm of the campaign.

This is the second year of the March of Dimes' five-year, $75 million campaign to prevent premature births through research, education, and advocacy.

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