CHICAGO: Cookware maker Calphalon has hired Dome HK as its new agency of record following a three-month search.
Calphalon wanted an agency with a national reach, said Susanne Champ, senior brand manager at Calphalon. Dome is owned by Hill & Knowlton.
Dome's first assignment will be to handle PR for a January product introduction.
Calphalon's decision to go with Dome was influenced by the agency's willingness to outline specific results it would achieve in the media, Champ said. "I've never seen anything like it," Champ said of the range of commitments Dome was willing to outline.
Doug Dome, CEO of Dome HK, said he expects to put four people on the account.
Calphalon, a division of Newell Rubbermaid, is based in Toledo, OH, but its brand team is in Chicago, where Dome is based.