Poll reveals press reliance on other news sources up

NAPERVILLE, IL: A recent survey conducted by NewsWire One reveals that cutbacks in newsroom staffs have increased journalists' dependence on outside news sources.

NAPERVILLE, IL: A recent survey conducted by NewsWire One reveals that cutbacks in newsroom staffs have increased journalists' dependence on outside news sources.

Eighteen percent of the newsrooms surveyed rely more on news syndicates compared to five years ago, and 22% rely more on corporate news releases.

As far as what gets a journalist's attention on a corporate news release, 63% cited the headline, and 32% said the information in the body of the release. At 83%, e-mail was overwhelmingly the preferred way to receive corporate press releases.

The study also suggests that journalists across the country are being forced to compensate for shrinking staffs. Eighty-two percent of those surveyed said they are now responsible for more work, and 81% said they were responsible for more than one job.

Of the 46% of respondents who experienced staff reduction, the biggest decreases were in editorial (45%) and production (43%).

More than 400 journalists at newspapers, magazines, and news stations across the country participated in the survey.

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