NEW YORK: Go Daddy, a web services firm about to be become a first-time Super Bowl advertiser, has hired Ruder Finn as its AOR.
Nima Kelly, VP of PR at Go Daddy, said the company looked at three other "well-known firms," but declined to disclose them or the account budget.
RF was chosen in late December. It will run the account from its New York office.
"We just clicked with them and the people they sent," Kelly said. "We felt very comfortable."
Go Daddy has received some flak for its decision to advertise in the Super Bowl, given the dot-com industry's less-than-stellar track record with large ad spends. But CEO Bob Parson has defended the decision by pointing out that Go Daddy is making money and has an established business model.
"Ruder Finn is going to help me and my team's overall strategy and development, in conjunction with the kickoff of our traditional media campaign this Sunday with the Super Bowl," Kelly said. "We felt we needed to augment our PR team, and use the assistance of Ruder Finn."