OMAHA: The United States Strategic Command (STRATCOM) is on the hunt for a new PR firm to conduct foreign media analysis in support of the war on terrorism - to the tune of $90 million.
A similar contract, with a budget of $8.2 million for 11 months of work, is now held by The Rendon Group. That agency, best known for representing the Kuwaiti Royal Family during the first Gulf War, currently has 56 employees dedicated to the business.
STRATCOM issued a statement of work last month as the first step toward issuing an RFP. The winning agency will be asked to serve the account for up to five years.
According to the statement, the work includes statistical analysis indicating patterns in foreign broadcast, print, and electronic media. Of particular concern is "the perception of US actions and communication, and potential opportunities and vulnerabilities associated with foreign perceptions."
Experience with Middle East languages and culture is required.
Rendon did not return calls seeking comment.