Netflix announces new VP of corporate communications

LOS GATOS, CA: Ken Ross has joined DVD-by-mail company Netflix as VP of corporate communications.

LOS GATOS, CA: Ken Ross has joined DVD-by-mail company Netflix as VP of corporate communications.

The VP position is new at Netflix. Ross replaces director of corporate communications Lynn Brinton, who left the company in September to join Shopping.com as VP of corporate communications.

Russell Reynolds Associates, the executive search firm that placed Ross at Netflix, confirmed that he was the new head of communications. Ross did not return calls seeking comment.

Ross joins from Spark Networks, which runs several online personals sites. Ross was chief communications office at Spark Networks, which recently changed its name from MatchNet.

Netflix recently posted higher fourth-quarter earnings, pointing to subscriber growth and low subscriber turnover.

But some analysts have wondered how Netflix will fare in a market it once had to itself, and is credited with creating.

Blockbuster recently eliminated in-store late fees, and launched its own DVD-by-mail service, as did Wal-Mart. And analysts also speculate that Amazon.com could also launch its own service this year.

Prior to joining Spark Networks, Ross was CCO at paid-search company Overture Services. Ross was also VP of corporate communications at Newell Rubbermaid, SVP of communications at eToys, worldwide director of media and analyst relations for Andersen Consulting, and VP of PR for Pepsi-Cola International.

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