Ford shuffles PR department in the wake of operational changes

DEARBORN, MI: Ford has reorganized its PR operations to better reflect changes in the company's operational structure.

DEARBORN, MI: Ford has reorganized its PR operations to better reflect changes in the company's operational structure.

Ray Day, who had overseen PR for the Americas, will become executive director, global automotive operations communications.

He'll report to Charlie Holleran, who joined Ford last June as VP and chief communications officer.

Ford in December named Jim Padilla president and COO following the retirement of its former president.

Padilla has announced changes in who will report to him, adding more emphasis on global systems and global oversight in the company.

Day last year became the first person at Ford to oversee both its North and South American public affairs efforts. He now takes on worldwide responsibility.

Jim Bright, who had been executive director of public affairs, has been named executive director of the Ford Volunteer Corps, a new organization through which Ford employees around the world can volunteer for corporate citizenship projects. Bright will report to Jim Vella, Ford's chief of staff and its former head of PR.

Jon Harmon will become director, product public affairs. He has previously overseen PR for the Ford division. Dan Bedore has become the new manager of Ford public affairs, taking Harmon's old job.

"We made some tweaks in the company structure, so we thought it was appropriate to make some tweaks in PR as well," said Day.

 

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