WS creates media unit to help companies target world business press

NEW YORK: Weber Shandwick has formed the global strategic media group, a practice designed to help companies effectively target business media around the world.

NEW YORK: Weber Shandwick has formed the global strategic media group, a practice designed to help companies effectively target business media around the world.

The practice, which evolved from the financial media relations group, will have hubs in New York, London, and Hong Kong. Billee Howard and Jennifer Risi will lead the North American bureau from the New York office; Nigel Roberts and David Yelland will head the European bureau out of the London office; and Albert Shu will run the Asian bureau.

"This is a core practice area for us," said Andy Polansky, president of WS. "It's key to many of our multinational client relationships." Current clients include Allstate, MasterCard, and Siemens.

Howard said that in the post-Sarbanes-Oxley era, companies need to take a more proactive approach in communicating with business media.

"In this competitive business environment, [the practice will help companies] best leverage their brands on a global scale," she added.

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