LA senior execs pulling up stakes more often in '05

LOS ANGELES: The city's market has seen a substantial shift in senior executives this year, pointing to a growth in hiring and, in some cases, a shift in agency directions.

LOS ANGELES: The city's market has seen a substantial shift in senior executives this year, pointing to a growth in hiring and, in some cases, a shift in agency directions.

Fleishman-Hillard, in a rebuilding phase as it continues to weather controversy over its city contracts, has hired a Hispanic market expert and a public affairs veteran.

Iveliesse Malave and Sara Jones have both joined as VPs. Malave will lead efforts for FH Hispania West, while Jones joins the corporate and public affairs practice.

Malave worked most recently at Euro RSCG Magnet, where she was vice president of the Hispanic practice. Her hiring shows a new emphasis in this area for Fleishman.

Jones most recently worked at APCO.

Also this month, Alan Arkatov left his position as president and CEO of Burson-Marsteller's Southern California operations to join Rogers & Associates as chief strategy officer. Arkatov is helping with new business and existing clients, said agency principal Lynne Doll. Burson has not yet named a replacement.

And Harvey Englander, who headed the LA office of MWW, will leave that agency in March. He will return to running his own firm, but will remain a "counselor" for MWW, said agency head Michael Kempner. SVP David Herbst will take over Englander's role as GM.

At boutique agency Allison & Partners, public affairs efforts have been formalized with the hiring of Dawn Wilcox, most recently with Ogilvy for a decade. She will create and oversee a social cause marketing and pubic affairs group that will be national in scope.

The numerous changes are not unique to LA. San Francisco has seen a similar shift in tech PR posts in the past few months, as well.

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