BOOK REVIEW: 'The Power' makes a good presentation

Successful business executives will tell you that the key to success is all about the presentation.

Successful business executives will tell you that the key to success is all about the presentation.

This book builds on that idea and seeks to offer the tools necessary for acing the pitch. Hankins' advice runs the gamut - from how to dress to choice of words. Using entertaining anecdotes and personal experiences, he illustrates some key components of successful presentation. This thorough book provides readers with acronyms to help them remember the vital elements of a presentation, a nearly three-page explanation of an elevator pitch, and plenty of pictures, diagrams, and worksheets. For a how-to book, Hankins' style is fairly entertaining. He includes a whole chapter on humor and how to successfully incorporate it into business presentations, using Bill Clinton and Ronald Reagan as examples. However, for seasoned pros, most of this book's advice is pure common sense. It could provide some useful information for newcomers, but it's likely things they've already learned. Title The Power of the Pitch Author Gary Hankins Publisher Dearborn Trade Publishing/Kaplan Professional (January 2005), 258 pages Reviewed by Erica Iacono

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