P&G/Gillette merger heats up the market

With the acquisition of Gillette, Procter & Gamble will surpass Unilever as the world's largest consumer-products company.

With the acquisition of Gillette, Procter & Gamble will surpass Unilever as the world's largest consumer-products company.

Executives from both sides and major shareholder Warren Buffett stand to make millions while 6,000 Gillette employees will lose their jobs. In addition to highlighting the growing importance of marketing self-grooming products to men, the pact could foreshadow further consumer products mergers to balance global competition and pricing pressure from mass retailers.

Most frequent messages

1. Consumer-products company mergers heat up due to pricing pressures from public/rivals

2. Executive benefits, rare public support from Buffett raise queries about merger motivation

3. P&G will now look to rapidly expand grooming-product marketing to men

4. Combining P&G and Gillette's different management styles will be the key to success

5. P&G, Gillette sought allegiance to increase negotiating clout with retailers like Wal-Mart

Based on 46 national, business, and top regional media articles from Jan. 28 through Feb. 2, 2005

Evaluation and analysis by Biz360

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