Two tech clients choose A&R Partners

SAN MATEO, CA: A&R Partners has been named AOR by two new tech clients: internet and network security firm Check Point Software Technologies and PortalPlayer, which develops chips for digital-media players, including the iPod. Billings were not disclosed.

SAN MATEO, CA: A&R Partners has been named AOR by two new tech clients: internet and network security firm Check Point Software Technologies and PortalPlayer, which develops chips for digital-media players, including the iPod. Billings were not disclosed.

Check Point, which has worked with the Merritt Group for five years, selected A&R for its understanding of the security market, said PR manager Molly Ford. Check Point also wanted better synergy with its consumer division, Zone Labs, which is also an A&R client.

The company wants to focus on building awareness that it offers a complete security platform, not just the firewall and virtual private network technology it is known for.

Check Point is "a leader in the [security] marketplace, and we want to make sure people recognize that," said Bob Angus, A&R president and managing partner. "Companies face greater risks of security breaches, and this is an area where companies don't want to skimp."

PortalPlayer develops the chips and software that enable portable digital-media players to deliver music or photos. The company recently went public and has engaged A&R to build a public profile.

"We've been very quiet," said Michael Maia, cofounder and sales and marketing VP. "Getting the concept of our role in digital media across is very important."

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