NIMH recalls RFP process for mental health campaign

WASHINGTON: The National Institute on Mental Health last week recalled a December RFP for an awareness campaign on mental health issues.

WASHINGTON: The National Institute on Mental Health last week recalled a December RFP for an awareness campaign on mental health issues.

The NIMH had planned to award a contract in the spring for media relations and education around disorders ranging from depression to Alzheimer's disease. Few details were available about why the decision was made, and whether the RFP would be reissued.

Equals Three won a three-year, $4.2 million NIMH account in 2001 making it the agency's de facto AOR, a role it continues to fill. That contract has been extended "in the last six months," said VP Kimberly Marr, who added that she was unaware that another RFP had been issued.

The NIMH press office referred media inquiries to the contracting officer, who was not immediately available for comment.

The campaign was slated to highlight new research, ways to prevent mental illness, and treatment advances. The NIMH also sought to develop new third party partners as well as reach various subsets of the population, such as young adults, minorities, and children.

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