NEW YORK: Ilyasah Shabazz, Malcolm X's third daughter, turned to Gavin Anderson's New York office for help organizing and publicizing the 40th anniversary of the slain activist's death last week.
A commemorative event, held last Monday at the Audubon ballroom where the civil rights leader was assassinated, drew heavy local, national, and international press coverage. The agency not only coordinated media relations for the commemoration, but also secured the attendance of VIPs like NYC mayor Michael Bloomberg and the Rev. Al Sharpton.
The work was performed pro bono.
"We viewed this as an opportunity to help recognize a misunderstood human rights activist," said Anderson director Gerard Carney, "and support a family that has made tremendous sacrifices for our nation."
Carney said that the agency had been working Shabazz, since last year to help clear up "miscommunication surrounding her father."
Gavin Anderson will continue to work with the Shabazz family "as long as it's necessary," said Carney.