Magnet's Jensen takes GM role with Weber Shandwick

NEW YORK: Departing Euro RSCG Magnet president Paul Jensen will soon get his first big-agency experience as the new GM of Weber Shandwick's New York office.

NEW YORK: Departing Euro RSCG Magnet president Paul Jensen will soon get his first big-agency experience as the new GM of Weber Shandwick's New York office.

Jensen, who confirmed his impending departure from Magnet late last month, will also head the firm's corporate practice.

The GM role is a new post, and corporate head duties are currently filled by "a number of people in senior management positions" within the practice, according to Gail Heimann, president of WS New York.

"Having worked my whole career in small-to-midsize agencies, I'm thrilled to be stepping up and joining a global leader in the PR industry," said Jensen.

Magnet CEO David Kratz left the firm recently as well. Both men, who sold their eponymous firm in 2000 to Havas, had just completed their earn-outs.

"We've had some great growth in the New York operation, so we're adding a GM function and a great deal of depth to our senior New York management team in general," said Heimann. "It's a great marriage."

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