News Briefs

LITTLE ROCK, AR: Trane, an American Standard company that manufactures indoor cooling systems, has announced an exclusive three-year partnership with Cranford Johnson Robinson Woods to coordinate the company's advertising and PR needs.

LITTLE ROCK, AR: Trane, an American Standard company that manufactures indoor cooling systems, has announced an exclusive three-year partnership with Cranford Johnson Robinson Woods to coordinate the company's advertising and PR needs.

SAN MATEO, CA: On-demand software company Rearden Commerce has hired OutCast Communications as its AOR and named Kim Stocks its director of PR. Stocks was previously director of product and industries PR at PeopleSoft.

LOS ANGELES: VST Media, a maker of video monitors mounted on gas-station fuel tanks, has selected Porter Novelli to build brand awareness.

BOSTON: LNS Communications has changed its name to Bell Pottinger USA. The new name, adapted from the name of LNS' London-based sister agency, Bell Pottinger, was chosen to reflect an expanded range of markets and services, including technology, consumer, healthcare, and public affairs.

LOS ANGELES: FischerHealth, a strategic communications firm, has appointed Mary Plock SVP. Before joining FischerHealth, Plock served as partner with Polidais, a Washington, DC, public affairs group.

KANSAS CITY, MO: The National Philanthropic Trust has named Barkley Evergreen & Partners AOR for consumer communications for the Breast Cancer Three-Day Series.

ALEXANDRIA, VA: The American Society of Travel Agents has selected Diana M. Orban Associates of Morristown, NJ, to provide PR services for the organization in 2005.

NEW YORK: Kyle Good has been appointed VP, corporate communications and media relations, for Scholastic. She will oversee communications strategies for all divisions, including book publishing, education, entertainment, international, and community relations.

PITTSBURGH: MARC USA has hired Rob Merrit as EVP/ director of PR for MARC PR. Most recently, Merritt was SVP/COO of Barkley Evergreen & Partners in Kansas City, MO.

LAGUNA HILLS, CA: Lisa Zwick, a former Golin Harris and Weber Shandwick executive, has started her own consultancy, Moxxi Communications. Her first clients include Ingram Micro and VLSystems.

SANTA BARBARA, CA: Maps.com, which offers mapping services in the corporate, consumer, and academic markets, has chosen Greenough Communications to help build the company's market share by differentiating it from competitors and building brand visibility. Greenough's San Francisco office will lead the account.

BLOOMINGTON, MN: Weber Shandwick has been named AOR for national real-estate developer Opus Corp.

SCOTTSDALE, AZ: The Bohle Co. has been named AOR for GoVideo, which develops DVD, VCR, and MP3 player technology. Bohle will focus on raising the company's brand awareness.

Correction: An article in the February 28 issue incorrectly attributed a Today show appearance to Blockbuster senior director of corporate communications Randy Hargrove. The appearance was actually made by New Jersey Attorney General Peter Harvey. We regret the error.

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