SACRAMENTO: Burson-Marsteller is scaling back its presence in Sacramento, and is partnering with public affairs firm California Strategies to work with Burson's California public affairs clients.
Burson decided to reduce its presence to a couple of employees following changes in staff and clients, said Richard Mintz, Burson's head of new global business development.
During the agency's 15-year presence in Sacramento, it has had as many as a dozen people in the office.
But Mintz said the office was not getting the "traction" that it needed to maintain a full-fledged presence.
"Do I wish we could have built a self-sustaining business?" asked Mintz. "Yes. But it's a competitive market, and given the services we want to offer, it made more sense to team with California Strategies."
Burson will still have a public affairs presence in California with its offices in San Francisco and Los Angeles, Mintz added.
Jason Kinney, director of Burson's Sacramento office, recently left the agency to join California Strategies as a partner.
Kinney joined Burson in April 2004, replacing William Karl who left the agency to join public affairs firm Kahl/Pownall.