Everyone in PR can learn from this unfortunately titled glossy brochure - or "business biography" - that covers Trump the way A. Scott Berg's Kate Remembered did Hepburn.
This blush-free love story is about someone with whom Slater (who has 150 cheery tomes about business and sports types under his belt) can find no fault.
Trump must be gleeful. He received a free book filled with his favorite tales in exchange for granting star-struck Slater a couple all-access meetings. While this is heaven for the author, it's a slap in the face for anyone who promotes the Trump machine: In nearly every chapter Slater remarks how the Donald "runs his own PR shop," giving no credit to those promoting the daylights out of his many ventures.
Andrew Lloyd Webber's publicist hired me to write a fluffy bio for the press during The Phantom of the Opera 18 years ago. What I wrote was hardly as complimentary as No Such Thing.
Title No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump
Author Robert Slater
Publisher Financial Times/Prentice Hall (March 2005), 272 pages
Reviewed by Richard Laermer CEO, RLM PR