PR Student of the Year 2005
Open to all students matriculating between November 2003 and October 2004. Category entrants were presented with a true test of their PR acumen: devise a plan for Monster.com to raise awareness of its MonsterTRAK site with college students as an ideal resource for finding internships. Following a thorough evaluation of the many worthy entries, we narrowed the list down to five finalists. After flying the talented quintet to New York City, each finalist had to make the presentation in front of highly respected PR pros and journalists, and each had to respond to a crisis-simulation exercise, for which they were given one hour to prepare before they returned to present their crisis counsel.
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