SAN FRANCISCO: Former broadcast journalist Bruce Francis has joined Salesforce.com as VP of corporate communications, a new position.
As the customer service management software company continues to grow, including a recent IPO, it needed to enhance its in-house communications capabilities, said Francis. With his arrival, Salesforce.com has doubled the size of its in-house team to two people.
Francis added that he wants to focus on building a larger in-house team. The company works with OutCast Communications in the US.
"We're at a critical stage in our development," said Francis. "We've received a lot of media coverage," adding that Salesforce.com's business model of on-demand software has helped reshape the enterprise software market. Its competitors include Siebel Systems.
The challenge Salesforce.com now faces is leveraging that momentum to take the company to the next level, and grow its subscriber base and revenue, he added.
Prior to joining Salesforce.com, Francis ran his own media training and communications consultancy. He was also an anchor on CNN, and a reporter for CNBC.