"There seems to be a direct correlation between an artist's involvement in promoting his or her work, and the success of that work in the marketplace," writes Susan Abbott in her second edition of Fine Art Publicity.
As a renowned fine-art marketing consultant, she is among a rising number of experts who insist galleries and artists must promote their work more actively.
This edition pays specific attention to the needs of individual artists and their publicists.
Like many specialized publicity books, this one goes beyond the basics. Details on creating effective marketing packages, networking with influential art-world contacts, and developing annual campaign plans are covered. Relevant anecdotes, sample documents, and worksheets help clarify key concepts.
Ralph Waldo Emerson is credited with the line, "In the vaunted works of art, the master stroke is Nature's part." Perhaps, but they didn't have the benefit of Abbott's advice at the time.
Title Fine Art Publicity: The Complete Guide for Galleries and Artists (Second Edition)
Author Susan Abbott
Publisher Allworth Press (March 2005), 192 pages
Reviewed by S. E. Wells, president of Invictus Media Group