Social Security ads create media buzz

Controversial ads surrounding the Social Security issue have become a hot PR tactic, stimulating discussion in the media.

Controversial ads surrounding the Social Security issue have become a hot PR tactic, stimulating discussion in the media.

The Progress for America Voter Fund, a Republican advocacy group, purchased $2 million of national TV ads comparing the current Social Security program to the Titanic. Yet coverage of President Bush within the Social Security debate remains neutral. Negative coverage is instead directed at advocacy groups running ads on the issue.

Most frequent messages

1. Advertising on Social Security is recognized by the media as a "public relations" tactic

2. Bush's campaign mentioned in conjunction with national TV ads from advocacy groups

3. The AARP falls under attack by conservative advocacy group

4. Polls show more than half of the country opposes the President's plan

5. Republican politicians claim the public understands there is a Social Security crisis

Based on 66 national, business, and top regional media articles from March 6 to 9, 2005.

Evaluation and analysis by Biz360

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.