PRWeek and MS&L weigh value of PR to marketing pros

NEW YORK: The third annual PRWeek/MS&L Marketing Management Survey is under way, assessing attitudes and opinions about the value of PR from the perspective of brand managers, CMOs, and other marketing executives.

NEW YORK: The third annual PRWeek/MS&L Marketing Management Survey is under way, assessing attitudes and opinions about the value of PR from the perspective of brand managers, CMOs, and other marketing executives.

Last year's survey found that PR was now the number-one choice for strategy development, a finding that many PR pros applauded after years of hard work.

Also unearthed was the increasing trend whereby marketers were busy exploring alternatives to the 30-second TV ad - a fact that PR practitioners can exploit. However, while many of the alternatives mentioned - such as word-of-mouth and the targeting of influencers - are methods rooted in PR, marketers weren't yet turning to PR firms to handle such tasks.

In this third year, benchmarking data will reveal, among other things, whether this disconnect still exists or whether marketers are more aware of the potency of PR.

For more information about the survey, e-mail christie.casalino@prweek.com.

If you wish to take the survey, follow the link on PRWeek.com.

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