NEW YORK: Deloitte & Touche USA has hired Keith Lindenburg as its new director of national PR.
He is leaving Waggener Edstrom, where he was an EVP and GM of the firm's Eastern region.
"It was exactly the type of job that I would have scripted for myself," Lindenburg said. "It's an opportunity to build upon the foundation that's been laid here in terms of public relations and really take the PR function to the next level."
Lindenburg will be reporting directly to CEO James Quigley, which he said indicates "how valued PR is in this organization."
Former Deloitte PR directors did not report to the CEO, but that was changed in a recent restructuring process, ensuring Lindenburg high-level access.
Lindenburg said that he hopes to make the company's communication strategy more proactive and aggressive during his tenure.
Paul Marinaccio, who formerly held the position, recently moved to another position within Deloitte.