Welch offers perspective on staff retention

In his new book Winning, Jack Welch admits he is not a role model for striking a work-life balance.

In his new book Winning, Jack Welch admits he is not a role model for striking a work-life balance.

But even as GE's former CEO owns up to his own foibles, he is only cautiously positive about the accommodations employers must sometimes make.

Workplace compromises are familiar in PR, including job sharing, telecommuting, and parental leave for fathers or gay couples. The pickup in the hiring market has put more pressure on employers to adjust.

Agency heads tend to speak of their initiatives in glowing terms. But the truth is some are starting to resent these arrangements, even if they will not admit it on the record. Telecommuting in particular is a point of concern. Who can be refused when others have been allowed? What impact does it have on team dynamics when chemistry is so important in client relationships?

Welch offers that the stars can always be accommodated if performance warrants it. In a market that continues to heat up, now is the time to identify who you can't afford to lose and how far you will go to keep them.

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