DoE looks for media monitoring help after report finds low ROI

WASHINGTON: The Department of Education, just weeks after a controversial report criticized it for not getting adequate ROI on payments made to commentator Armstrong Williams, is looking for a vendor to help it measure how well it is communicating with th

WASHINGTON: The Department of Education, just weeks after a controversial report criticized it for not getting adequate ROI on payments made to commentator Armstrong Williams, is looking for a vendor to help it measure how well it is communicating with th

The department's public affairs office has issued a request for quotation for broadcast media monitoring services. Results will be used to measure how well the general public understands its programs and policies.

The vendor will compile a daily list of placements and transcript summaries of local and national news programs that mention the department and its officials.

It will also provide an analysis of the audience that each broadcast outlet reaches.

It must be able to monitor the top 50 media markets, and include the stories that appear in those media outlets.

The report last month from the department's inspector general said officials failed to get adequate ROI from its relationship with Williams, who came under fire for not disclosing that he was being paid for his comments on the No Child Left Behind Act.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.