LOS ANGELES: Siemens Home Appliances has chosen Irvine, CA-based Paine PR as its AOR.
The German brand, which makes ranges, laundry appliances, and dishwashers, among other products, launched in the US in 2003, and is sold in Best Buy locations.
It is part of BSH Home Appliances, which is a subsidiary of the third largest appliances manufacturer in the world, BSH GmbH.
Paine is charged with handling national communications support to increase awareness of the brand, which will include trade show support and media relations, according to Paine president Daryl McCullough.
"Everything is ramping up," he said. "It's going to be a quick start-up."
McCullough added that the account had been won after a competitive RFP, but budget figures were not being released.