Marketing Management Survey 2005: Seizing the middle ground

In an environment in which marketers are increasingly looking for alternatives to traditional consumer outreach, PR stands to reap the benefits.

In an environment in which marketers are increasingly looking for alternatives to traditional consumer outreach, PR stands to reap the benefits.

The third annual PRWeek/MS&L Marketing Management Survey assesses attitudes and opinions about the value of PR from the perspective of senior marketing executives.

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